Thursday, March 15, 2012


H&M continues its commitment to sustainability by collaborating with a top Hollywood stylist on its new Conscious Collection. Unlike its last green initiative, which featured summery day wear, this capsule collection has been designed with the red carpet in mind, with many looks having already been worn by celebrities such as Amanda Seyfried, Kristin Davis, Viola Davis, and Michelle Williams. 

"As part of its Conscious initiative, H&M has created an exclusive collection of red-carpet looks, all made from more sustainable materials such as organic cotton and hemp as well as recycled polyester. The collection showcases the diversity of what is now possible in greener fashion, with outfits in different styles reflecting the variety of today’s red carpet fashion."

-- H&M Press 

The collections will be available in stores and online April 2.

As seen on:

 Selection of accessories:

For the full press release and collection images, click here.

I love the first gown look, and will definitely have to get on the sunglasses and panther ring. What are your favorites?

Photos: H&M, Getty Images, Red Carpet Fashion Awards

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